Data-Backed Design Decisions That Remove Guesswork Great products aren’t just built—they’re validated. We uncover what users actually need (not what they say they want) through rigorous testing and behavioral insights, so you invest in features that drive adoption, not frustration.
65% of features are rarely or never used (Pendo)
70% of projects fail due to poor user acceptance (Forrester)
$1 spent on UX research saves $100 in rework (IBM)
We prevent these pitfalls with:
| Method | Best For | Output |
|---|---|---|
| Moderated Testing | Complex workflows | Detailed behavior commentary |
| Unmoderated Testing | Quick iterative feedback | Quantitative success rates |
| Eye Tracking | Attention hotspots | Heatmaps of visual focus |
| Cognitive Walkthroughs | Task completion analysis | Step-by-step friction points |
User Personas (Not guesses—data-backed archetypes)
Journey Maps (With emotional highs/lows)
Usability Reports (Prioritized fixes with ROI estimates)
Recommendation Roadmap (What to build/improve next)
→ Reduce development waste by 40-60%
→ Prioritize roadmaps with confidence
→ Get stakeholder alignment with hard data
→ Prove UX impact on business KPIs
→ Products that feel intuitively right
→ Fewer support calls/complaints
50% reduction in user errors
⏱ 2x faster task completion
30% increase in conversion rates
Higher NPS scores across segments
